Teaser 2432: [Alphametic TIME]

From The Sunday Times, 3rd May 2009 [link]

I started with an addition sum and then consistently replaced digits by letters, with different letters used for different digits. This gave me the (very reasonable) result:

TIMES = A + GOOD + READ

Furthermore, I then glanced at my 24-hour digital clock and noticed that the same substitution for the four digits shown would make the display equal to TIME.

What was the time?

This puzzle was originally published with no title.

[teaser2432]