Brainteaser 1315: The nineteenth hole

From The Sunday Times, 15th November 1987 [link]

A famous English mathematician, J.E. Littlewood, once posed the following puzzle:

Find a number N (sensibly the smallest) such that, if you shift the first digit to the end, the result is exactly one-and-a-half times N.

The solution to this being:

N = 1,176,470,588,235,294.

Professor Egghead has discovered a similar intriguing fact (not in his bath, nor sitting under a fruit-tree; but while relaxing in the club-house, after a round of golf). It is:

A smallest positive integer, M, such that, if one again shifts the leading digit to the end, the result is, this time, exactly just one half of M.

How many digits has M?

[teaser1315]