Teaser 2636: Simple Easter Teaser

From The Sunday Times, 31st March 2013 [link] [link]

I have written down three numbers, at least one of which is odd. Furthermore, one of the three is the sum of the other two. Then I have consistently replaced digits by letters, using different letters for different digits, and the numbers have become:

SIMPLE
EASTER
TEASER

What number is EASTER?

[Incidentally, Easter Sunday 2013 has a palindromic date, 31/3/13. Interestingly, this happens next in 2031].

This puzzle completes the archive of puzzles originally published in 2013.

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